PayPal is investing big money to introduce its "global vision for the future of money" with this new commercial set to air during the first quarter of the 2016 Super Bowl 50. Move over Old Money. There’s a New Money in Town...
Greg Fisher, the PayPal's vp of global brand marketing, described the ad as "more than a commercial." It will, he said, explain how the company plans to "empower people and businesses to move and manage money securely, efficiently and affordably" now that PayPal has separated from eBay.
The Super Bowl appearance heralds the launch of a major brand campaign which, Fisher said, is "designed to start a larger conversation about a reimagined financial world that must include everyone." [source: AdWeek]
Creative Credits:
Advertising Agency: CP+B LA, USA
Executive Creative Director: Kevin Jones
VP/Creative Director: Robin Fitzgerald
Senior Art Director: Mike Wilson
Senior Copywriter: Chelsea O'Brien
VP/Director of Content Production: Kate Hildebrant
Sr. Integrated Producer, Video: Ian Kelly
Jr. Producer, Video: Jessica Piele
Production Company: Reset Content
Director: NABIL
Executive Producer: Jeff McDougall
Producer: Deannie O'Neil
Director Of Photography: Rik Zang
1st Assistant Director: Steven Camendy
South African Production Company: Gatehouse Commercials
Executive Producer: Bev Wynne
Producer: Torben Bülbring
Production Manager: Laila Shrand
Production Coordinator: Kim Fowler
Finishing & VFX: a52
Lead Flame Artist: Urs Furrer
Flame Artist: Christel Hazard
CGLead Artists: Kirk Shintani, Andrew Romatz
CG Artists: Manny Guizar, Paulo de Almada
Colorist: Paul Yacono
Color Assist: Chris Riley
Art Director: Leanne Dare
Designers: Krystal Sojo, Lyn Cho, Jon Forsman
AE Animator: Trix Taylor
Producers: Andrin Mele-Shadwick, Heather Johann
Executive Producer: Patrick Nugent
Head of Production: Kim Christensen
Managing Director: Jennifer Sofio Hall
Editorial Company: Rock Paper Scissors
Editorial Executive Producer: Angela Dorian
Editorial Producer: Kevin Gottlieb
Editor: Damion Clayton
Assistant Editor: Mike Spagnoli
Audio Studio: Lime Studios
Audio Executive Producer: Susie Boyajan
Audio Mixer: Mark Meyuhas
Audio Mix Assistant: Peter Lapinski
Music: Demi Lovato "Confident"
Music Editorial: Hum Music
VIA «Super Bowl 50 Ad Watch: PayPal Move Over Old Money “There’s a New Money in Town”»