Ogilvy & Mather is pushing the boundaries of creativity with the launch of two edible nail polishes for KFC Hong Kong. The new product brings the tagline, "Finger Lickin' Good" to life in an unexpected new way that surprises and intrigues consumers.
Working with food technologists at McCormick, the makers of KFC's 11 secret herbs and spices mix, Ogilvy has collaborated with KFC Hong Kong to create two edible nail polish flavours sourced from natural ingredients and based on the brands all-time favourite recipes - Original and Hot & Spicy. To use, consumers' simply apply and dry like regular nail polish, and then lick - again and again and again. via: Campaign Brief Asia
Creative Credits:
Ad Agency: Ogilvy & Mather, Hong Kong
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Matt Nisbet
Art Director: Elaine Li
Copywriters: Buji Ng, Kerwin Choy
Vice President Asia-Pacific: Soames Hines
General Manager: Gladys Wong
Business Director: Penny Chow
Associate Account Directors: Janice Ho, Sincere Ng
Account Executive: Stella Fung
Senior Producer: Mikyung Kim
Producer: Jayden Wong
Managing Director - Social: Jason Fashade
Senior Strategist: Michael Wong
Community Manager: Pammy Li
PR Senior Associate Michel Wong
PR Senior Consultant: Corwin Wong
Design agency: Brand Union
Creative Director: Andy Reynolds
Designer: Kitty Chan
Production Company: Mutual Workshop
Director: Helen Clemens
Producer: Cyrus Lai
Photographer: Kimhoo So
Composer: Lindsay Jehan
Music Company: Song Zu
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