DIRECTOR MIKE ROBERTS OF ENVISION MEDIA ARTS (EMA) COLLABORATES ON DIVERSITY OF NEW PROJECTS
Los Angeles – (November 4, 2013) – Up-and-coming Director Mike Roberts of Envision Media Arts (EMA) is in the midst of a series of innovative projects, including a brand-new commercial campaign for Fandango. Featuring the signature animation of Roberts, the initial campaign launched this summer and is sure to have a long shelf life for the popular online movie web site.
Says Adam Rockmore, VP of Marketing for Fandango: “Mike Roberts is the kind of Director who is passionate about his projects, big or small. He loves to collaborate on a good story, no matter what. And that’s why he is a great fit for us.”
Additionally, Director Mike Roberts is in the midst of a new project for Comedy Central called “Triptank” through Shadowmachine (of “Robot Chicken” fame”). Roberts notes that his long-term collaborations with Fandango, as well as Comedy Central this year have been great. “It’s not often that you get the opportunity to work with such well-known brands on their creative campaigns,” says the Director. “With both clients, they have allowed me the creative freedom to apply my talent to two very different, but really exciting projects.”
“Mike has been an extremely easy Director for EMA to get excited about,” comments Andrew Halpern, EP/President of Commercial Production, well-known throughout the industry for his ability to find and groom new talent. “Above all, Mike is an amazing story-teller. His process is first about character definition and development, then plot and dramatic or comedic structure. And only then, about the proper medium in which to weave the tale.”
“All of Mike’s projects, in both the short- and long-format have always been stellar in their creative resolution,” adds Lee Nelson, President and CEO of EMA, who collaborates closely with Halpern on the company’s commercial division. “Mike’s Fandango campaign is yet another example of his great gift. He is at the very beginning of his path through our world; and we are excited to be journeying along together.”
Creative Credits:
Client: Fandango
Exec Prod: Adam Rockmore
Director: Mike Roberts
Written by: Peter Hoare
Narrator: David Lodge
Music: The Sadies
Sound: Urban Post
Animator: Kelly McNutt
Aditional Artwork: Stewart Jones
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