Stereo Comics + [Travel & Tourism]

Kampgrounds of America: "What's Happening Now Behind the Yellow Sign?"


Denver agency LRXD has created “What’s Happening Now Behind the Yellow Sign?” an integrated advertising campaign for Kampgrounds of America (KOA) that targets ad creative to specific day parts (morning, afternoon, evening). The ads correspond to camping activities viewers could be experiencing at that time.

The national campaign is composed of 30-second TV and online spots, 60-second online spots, a companion microsite and digital ads that will run during the peak spring and summer months of 2016.

Creative Credits:
ADVERTISING AGENCY: LRXD, Denver, CO USA
CREATIVE DIRECTORS: Andy Dutlinger, Jamie Reedy, John Gilbert
ASSOCIATE CREATIVE DIRECTOR: Chad Dickson
DESIGNERS: Chad Dickson, Spencer Everett
DEVELOPERS: Dan Alexander, David Lawson
INTERACTIVE PRODUCER: Austin Power
PRODUCER (AGENCY): Rebecca Hynes
PRODUCTION COMPANY: Concrete + Clay
DIRECTOR: Paul Schneider
EXECUTIVE PRODUCER (PRODUCTION CO): Mike Brady
PRODUCER / LINE PRODUCER (PRODUCTION CO): Greg Bartlett
DIRECTOR OF PHOTOGRAPHY: Matt Jeppsen
POST PRODUCTION: Milkhaus – Denver, Colorado
EDITORIAL COMPANY: Milkhaus – Denver, Colorado
EDITOR: Dave Krahling
ASSISTANT EDITOR: James Duree
MUSIC COMPANY & CITY: Marmoset – Portland, Oregon
SONG 1: “Morning” – Where You Go
PERFORMER & COMPOSER: Altadore
PRODUCER: David Katz
ARRANGER: David Katz
SONG 2: “Afternoon” – Vulgaret
PERFORMER & COMPOSER: Peter Suk & Ben Allen
ARRANGER: Peter Suk & Ben Allen
SONG 3: “Evening” – West Virginia
PERFORMER & COMPOSER: Altadore
PRODUCER: David Katz
ARRANGER: David Katz
SOUND DESIGN COMPANY: Coupe Studios – Boulder, Colorado
SOUND DESIGNER: Greg McRae
VISUAL EFFECTS COMPANY & CITY: Milkhaus – Denver, Colorado
VISUAL EFFECTS EDITOR: Dave Krahling
ACCOUNT SERVICE SUPERVISOR: Felicity Coye

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